Science
Re-introducing our Volumizing + Texturizing Molecule
Is your hair falling flat? When it comes to creating that coveted big-hair look, it’s all about volume and texture. Meet our Volumizing + Texturizing Molecule, a patented technology that powers our newly reformulated Full Dry Volume & Texture Spray. It creates big hair volume by increasing the space between your strands, making for a formula that’s (almost) as light as air for weightless body and texture that defies midday deflation. Plus, it’s made for volume without the stiffness—so your hair feels as good as it looks.
The dry texturizing spray category exploded on the market in the last decade with many brands bringing their own interpretations of this popular twist on a hairspray to consumers. So, what differentiates our proprietary Living Proof Volumizing + Texturizing Molecule from the industry-standard powders?
Weightless volume and texture.
As we mentioned, there are a lot of products out there at drugstores and prestige beauty retailers that add hair volume and texture. The major differentiator here is that they’re formulated with typical texturizing agents that incidentally weigh down strands in the process. And when you want big hair, weighed-down hair can actually take away from the voluminous results.
The Lp. difference: Our patented Volumizing + Texturizing Molecule.
Our proof is pretty simple: Volume and texture that won’t deflate over time. While typical texturizing agents are heavy and dense, our patented Volumizing + Texturizing Molecule is much lighter and less dense. In other words, this lightweight, super-versatile finishing spray provides long-lasting volume and texture without the weight.
It works for any hair type looking for more volume, texture + grip but especially fine, flat, or thin hair.
Fine hair can be its own special project when it comes to volume and texture; it has its own distinct challenges in that it cannot hang onto the added body boost. That’s because finer hair fibers tend to have less structure and are smoother than their thicker counterparts. This leads to less overall fiber interaction compared to thicker strands, resulting in less natural body and texture—as well as the hair’s ability to hold onto it.
That’s why we decided to create a volumizing and texturizing spray that not only gives hair instant, revivable, and long-lasting volume and texture, but also provides no-slip grip for even more style-staying power.
With NEW Full Dry Volume & Texture Spray, you can create so many different styles. From dialing up the volume of a bouncy blowout to securing an effortless ponytail with no-slip grip and giving a chunky braid big-time texture, you can have the volume you want with a single, easy-to-use product.
Added heat protection + enhanced texture.
We also souped the formula and packaging up a bit. It now provides heat protection up to 410°F/210°C and features an updated valve that provides a softer, more controlled spray. Full Dry Volume & Texture Spray puts you in control, giving you volume and texture exactly where you want it. The result? A styling and finishing spray that helps you—and your look—live out loud.
Just shake it up, baby.
There’s just one thing to keep in mind before you style: Before each spray, shake the can well. Hold the canister 6-10″ inches away from dry hair. Section hair, lift, and spray roots to ends. Repeat until desired style is achieved making sure to shake the can between each spray. Tousle your hair with your fingers. Spray on finished styles for extra texture and hold.
