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Expert Styling Tips to Achieve a Full Look

Creating lasting volume and thickness is dependent on many factors. Co-founders and professional stylists Ward Stegerhoek and Mitch DeRosa recommend the following tips to achieve ultimate fullness:

  • Layers
    The most volume will be achieved if you have some layers in your hair, whatever the length is. Make sure to ask your stylist to give you some layers if volume is your top concern.

  • Don't Overly Condition the Hair
    You certainly want to have your hair well hydrated, but be careful not to excessively moisturize with heavy masks as this can tend to weigh the hair down, especially if your conditioners have lots of oils and silicones. This weight may counteract the benefits of a volumizer or thickener, like Full.

  • Style with Heat
    Applying Full to clean hair and blowing it dry will maximize your volume. Air drying will give you texture and definition, but usually not as much volume as heat styling.

  • Remember That Different Products Do Different Things
    Full is a thickening product; it is not a root lifter and it will not give you hold. Cocktail Full with your favorite root lift product or holoding product if that is the look you want. And experiment - have fun with your hair until you find your favorite style.

  • Coloring helps
    For those of you who color or highlight your hair, this will give it added texture and will help give the appearance of more volume.

How to use.

How the Full Technology Works

Limp, lifeless hair is a significant concern for many people today. The beauty industry has traditionally tried to add the appearance of volume by puffing up the hair with various sprays (glues, really); or holding the hair into specific positions through a small family of brittle, glassy polymers. Unfortunately, none of these solutions last for more than a few hours, nor do they create a natural sense of fullness.

To address the problem of limp hair, we decided to create a brand new polymer that would be flexible and durable, giving hair substance and motion without using the hard, brittle and breakable polymers available in the beauty industry today. While this seemed like an easy problem at first, we quickly ran into a significant problem: how to balance two very different characteristics in one material. Specifically, we needed a polymer that was strong and elastic, but also provided great attachment to the hair without being sticky (our first versions felt like molasses).

In our search of a solution, we utilized a patented MIT technology called Beta Amino Esters. Beta Amino Esters are a large collection of new materials that are biocompatible and originally invented for medical applications such as drug delivery. Beta Amino Esters allow us to create thousands of new polymers by combining two specific building blocks at a time, each with a different property.

This methodology gives us the ability to carefully fine tune the performance of the final material by tweaking the building blocks in an iterative process. After working out the kinks, we now use Beta Amino Esters to create hundreds of materials a day, allowing our scientists and expert stylists to screen them for look, feel and performance.

Through this process, we developed Poly Beta Amino Ester-1, an entirely new material which had exactly the properties needed to "cure" limp hair. Poly Beta Amino Ester-1 mimics the look and feeling of thicker hair by depositing a completely flexible and indestructible pattern of points that can't break or flake off; rather than the stiff, brittle, flaky resins on the market today. Whenever we put this on test subjects' hair in the lab, the reaction was always the same: the person felt like he or she had more hair. The sense of a natural fullness, not stiff but flowing, was unmistakable. And because of the flexibility and durability, the fullness lasts all day.

With a lot of hard work from our master formulators - getting those diverse building blocks to like the same base formula is very hard - we have finally brought to life our latest product, FULL.

Ingredients

Water/Aqua/Eau

Poly Beta Amino Ester-1 - Hair thickening active

Fragrance/Parfum - Fragrance

Polyacrylate-13 - Viscosity increasing agent

Myristyl Alcohol - Emulsifier/Light conditioning agent

Xanthan Gum - Viscosity increasing agent

Polyisobutene - Viscosity increasing agent

Oleth-10 - Emulsifier

PPG-2 Myristyl Ether Propionate - Light conditioning agent

Phenoxyethanol - Perservative

Polysorbate 20 - Emulsifier

Methylisothiazolinone - Preservative

Linalool - Fragrance Component

Citronellol - Fragrance Component

Limonene - Fragrance Component

Butylphenyl Methylpropional - Fragrance Component

Citral - Fragrance Component

Geraniol - Fragrance Component

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Our mission is to create extraordinary customer experiences by tackling the toughest beauty challenges through high-performance, cutting-edge science that delivers honest, noticeable results.

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