After the warm welcome in Poland, Rob Robillard, CEO of Living Proof, and Jane Nugent, VP of Sales, traveled to Bucharest, Romania where they had quite a day! They knew it was going to be special as soon as they saw four, 8-foot-tall No Frizz Shampoo & Conditioner bottles greeting them at the press event.

Here’s what Rob had to say:

“Today was really, really amazing. The Romania team pulled together a fantastic press event.  Sixty journalists from around the country were in attendance. Representatives from InStyle, Glamour, Vogue, Marie Claire, Esquire, and GQ were there just to name a few.

They fully decorated the room with Living Proof graphics and four, 8-foot-tall No Frizz Shampoo & Conditioner bottles. And they had two models ready for us to do their hair. I was so cool.

The editors loved everything including of course the world famous demos. They were all so excited to try the products.

We then spent time with the Romanian Sephora team. Can I tell you, Romanians are so nice. They took such great care of us!”