Makes fine, limp hair look and behave like thick hair.
Blocks humidity without silicones or oils for weightless frizz control.
Keeps hair in place with a flexible, shiny, non-flaking hold.
Get the most out of No Frizz with How-To videos, FAQs, and step by step instructions
Get the most out of Full with How-To videos, FAQs, and step by step instructions
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The starch test pits one Living Proof-covered hair tress against a hair tress with a non-Living Proof product to see which one repels dirt particles better. He dips both hair strands into a bowl filled with starch and mixes it up to see which one stays clean.
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