When Living Proof introduced No Frizz, first new anti-frizz technology in over 30 years, people from all over the globe couldn’t wait to try it out and see what all the fuss was about.  As of today, No Frizz is only available in the US, Canada, Australia, and New Zealand but come April, our fans in France, Poland & Romania will get a chance to try No Frizz for themselves.

To prepare for our launch, Rob Robillard, CEO of Living Proof, along with our VP of Sales Jane Nugent have been tirelessly traveling all over Europe to generate buzz about our products. It all started on Wednesday as Rob and Jane traveled to Poland. The picture above is Rob at the big press event in Warsaw.

Here’s what he had to say about his time in Poland:

“This morning we woke up and had a breakfast on how we can maximize the launch in France. Then it was off to the big Polish Press Event.  About 30 journalists attended.  I couldn’t be exactly myself as I had to have a translator talk about every slide in Polish after each one.  But I did my best!

Then we showed the demos.  Well, let’s just say those babies work in any language.  The entire audience lit up and I could tell was dying to try the product that very minute.  We gave lots of sample and they were all very excited.”

Stay tuned to read all about their exciting trip to the capital city or Romania, Bucharest! Perhaps a “hair” romance in Romania?