We’re excited to announce that Hold Flexible Hairspray will launch on QVC this Saturday morning at 8 AM ET on AM Style! Say goodbye to prom hair, bouffants, and helmet head and hello to soft, flexible hair—kept just the way you styled it!
Hold Flexible Hairspray is a reinvention of the conventional hairspray — with the benefit of long lasting hold, this hairspray is flexible and touchable with beautiful, healthy, non-silicone/non-oil based shine.
Most hairsprays use stiff, brittle polymers that flake easily and leaves your hair feeling sticky. Realizing this, the scientists at Living Proof created a blend of new polymers that form a flexible “web” that join the strands but don’t freeze them in place. You can even comb your hair out and it won’t flake!
Also, most hairstyles are ruined because of humidity—either it makes hair frizzy or limp and flat. As a result, our scientists included PolyfluoroEster (first featured in No Frizz) in the hairspray formula to make sure you get that extra protection against your hair’s worst enemy.
Tune into QVC tomorrow morning or head over to QVC’s website for your chance to get this revolutionary new hairspray!
We’re excited to announce that Hold Flexible Hairspray will launch on QVC this Saturday morning at 8 AM ET on AM Style! Say goodbye to prom hair, bouffants, and helmet head and hello to soft, flexible hair—kept just the way you styled it!
Hold Flexible Hairspray is a reinvention of the conventional hairspray — with the benefit of long lasting hold, this hairspray is flexible and touchable with beautiful, healthy, non-silicone/non-oil based shine.
Most hairsprays use stiff, brittle polymers that flake easily and leaves your hair feeling sticky. Realizing this, the scientists at Living Proof created a blend of new polymers that form a flexible “web” that join the strands but don’t freeze them in place. You can even comb your hair out and it won’t flake!
Also, most hairstyles are ruined because of humidity—either it makes hair frizzy or limp and flat. As a result, our scientists included PolyfluoroEster (first featured in No Frizz) in the hairspray formula to make sure you get that extra protection against your hair’s worst enemy.
Tune into QVC tomorrow morning or head over to QVC’s website for your chance to get this revolutionary new hairspray!
