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Living Proof Full
Makes fine, limp hair look and behave like thick hair.
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Living Proof No Frizz
Blocks humidity without silicones or oils for weightless frizz control.
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Living Proof Hold
Keeps hair in place with a flexible, shiny, non-flaking hold.
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Living Proof Full
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Get the most out of No Frizz with How-To videos, FAQs, and step by step instructions
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Get the most out of Full with How-To videos, FAQs, and step by step instructions
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At the heart of Living Proof's work is a driving desire to break new ground in beauty.
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The buzz.
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Customer service.
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Salons.
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In the past, we’ve talked about the sheer strength of human hair. Now think about everything you do to your hair in just one day. How can these thin strands of hair withstand it? Despite the damage that can occur just by shampooing, the durability of human hair is remarkable.
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If you’ve read about Living Proof in the past, chances are you’ve come across the name of our proprietary No Frizz molecule, PolyfluoroEster. While the name may sound scary, the molecule itself is quite remarkable.
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When we look at a head of hair, one of the key parameters of its health is shine. Curiously, the shine of hair is somewhat of an optical illusion.
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If you’re one of the many women born with limp, flat or lifeless hair you know that achieving a fuller, thicker style requires a cocktail of styling products. What you may not know, is why you should also be using a volumizing shampoo and conditioner to properly care for your hair type.
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We get a lot of questions about gray hair—what’s the best way to take care of it, is it okay to color it, etc. However, there are several misconceptions about gray hair in general. First of all, gray hair is not really gray, but instead white!
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Awhile back, we gave you an inside look at the “Dynamic Vapor Sorption” Machine and how it was crucial in creating the perfect weapon against humidity and friction. Today, we’ll go into another piece of advanced technology the Living Proof scientists use every day to make the best products available on the market: the Scanning Electron Microscope.
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French scientist and philosopher Blaise Pascal once said, “Evil is easy, and has infinite forms.” For many of us, humidity is definitely one of the “infinite forms” of evil Pascal speaks of. We’re here to let you know how humidity effects your hair so you can be fully prepared to fight frizz!
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Awhile back, we wrote about how ultraviolet radiation can damage our hair just as badly as your skin. UV radiation is just one of the many things that can damage your hair. Here's our list of the worst ways you can damage your hair:
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Everyone has heard the age old tale of Sampson and Delilah. You learn that the source of Sampson's immense strength was in his hair all along. Well, there is some truth to that tale. Hair itself is a remarkably strong fiber. In fact, it’s even stronger than aluminum!
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Memorial Day weekend usually kicks off the summer BBQ season which means you'll be outdoors much more often. When most people think about protecting themselves from UV rays, they just focus on the skin. However, your hair needs protection, too. UV rays are the most damaging of all the environmental factors. So how exactly does it damage your hair?
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