One of the many traditions of St. Patrick’s Day involves dressing in green from head to toe. But what about dying your hair green? What are the risks and benefits of temporary hair dyes? Continue →

When creating a beauty care product, there are a lot of variables that need to be considered. One of the most important is the scent. If something doesn’t smell great, you probably won’t be open to trying it. At Living Proof, our fragrances are custom blended by expert perfumers to augment the experience our technologies deliver. Continue →

One of the first things a hairstylist recommends is to start with damp hair. Most hair stylists say it’s easiest to shape and style your hair when it is wet. While that is true, a lot of people don’t know why it’s true. Continue →

Who doesn't want it all—especially when it comes to your hair! If you’ve stocked up on No Frizz and just purchased our latest breakthrough, Full, only one question remains: what do I use first? No Frizz or Full? The first thing to consider is what No Frizz product you're using. If you have been using the No Frizz Cream or Treatment, you could switch to a spray for the most weightless style. Full has some light conditioners in it as well so it isn’t necessary to use two creams at once. How your hair will look will differ depending on which you use first so you may want to try it both ways. Use No Frizz first followed by Full for the fuller, thicker look and feel. And the reverse, Full first then No Frizz for the best humidity resistance and frizz-free effect. Our best suggestion is to try it both ways and see what works best for you.  Everyone’s hair reacts differently to certain products and climates but as long as you take a chance and experiment, you may come up with a sure-fire hair regimen that leaves you looking fabulous with no time at all! If you have any questions or comments on how to use the product, please leave a comment or call our customer care service!

The wait is finally over! We here at Living Proof are absolutely full of excitement right now (shameless and corny pun intended) and you can probably guess why. We have just launched our latest product, Full, a thickening cream that will give you naturally thicker looking, thicker feeling hair that lasts all day long! Continue →

It’s the start of a new year and once again many of us find ourselves spending more time cooking at home rather than eating unhealthy take-out. We search around the grocery store for whole grains, fruits and veggies packed with antioxidants, vitamins and healthy proteins like fish. Continue →

I am Maria Moga, a formulation Chemist in the Living Proof Product Development group, and today I will take you behind the scenes in our lab! Continue →

While No Frizz was a tremendous scientific breakthrough in the hair and beauty industry, we feel like we have a lot more up our sleeve when it comes to giving you the perfect hair and look you desire. Continue →

Looking back at 2009, we noticed that while blonds may have had more fun, brunettes had more press. The year’s hottest stars sported dark browns and jet black hair.  Megan Fox and Zooey Deschanel were two raven-haired beauties who stole the summer while some dyed their signature light locks for a sultrier look like Victoria Secret model Miranda Kerr did just recently. So we decided to show you the science behind hair coloring. Continue →

You guys loved No Frizz but we're not going to rest our laurels on just that. We have been working tirelessly on bringing you products that truly work without any gimmicks. We spent the other day testing some of our newest products and formulations on customers and clients at Mitch DeRosa's Mitchell John Salon. Continue →