Shampoos and conditioners prep the surface of the hair for styling by cleansing away dirt and oil. Conditioners leave your hair feeling healthy, soft and smooth.

Most volumizing shampoos typically contain a harsh surfactant system to over-cleanse or “strip” each hair fiber. This causes the outer layer of the hair shaft, the cuticle, to lift up – thereby creating texture along the surface. End result? Your hair feels (and probably looks) like straw.

In order to mask this dry feel, a lot of volumizing conditioners contain materials that coat the hair surface, such as silicones. These ingredients make your shower experience fantastic, but by the end of the day your hair will likely end up with back where it started – flat on your head!

That’s why we’re so excited to bring you Full Shampoo and Conditioner this Fall! Our scientists invented a shampoo and conditioner system that provides the optimal care for flat hair and perfectly preps it for styling, especially with Full Thickening Cream!

Full Shampoo cleanses the hair gently with a sulfate-free, non-stripping surfactant blend. Full Conditioner contains a light blend of conditioning ingredients that won’t weigh your hair down but provide excellent detangling. Just what flat, lifeless hair needs. The result? Hair perfectly prepped for styling– or on its own,  hair that’s clean and healthy, with movement, body, bounce and shine.

All day today on QVC, you will get the chance to purchase and try our newest innovation—the Full Shampoo and Conditioner duo! So what makes Full Shampoo and Conditioner different from other volumizing systems on the market today?

What fine, flat hair sorely needs is a shampoo and conditioner that creates body and volume without damaging the hair or weighing it down with heavy silicones or oils.

First, the Living Proof scientists developed the Full Shampoo that would features a new, sulfate-free surfactant system that completely cleanses the hair of dirt, oils, and product residue without the stripping that occurs with most sulfate-based shampoos.

Then the scientists created the Full Conditioner that uses a blend of lightweight conditioners at optimal levels to enhance softness and shine without the weight. It also detangles and leaves your hair looking and feeling smooth without the use of any silicone, oil or heavy conditioners.

Together, the Full Shampoo and Conditioner

• Cleanses without stripping
• Gently detangles your hair
• Conditions weightlessly leaving hair soft and shiny

In the end, your hair will look and feel fuller, thicker, healthy, and strong—beautiful results you can see across the room!

For just one day only, this new amazing duo will be sold as a part of a QVC special 3-piece kit for only $39.60, a $72.00 value! The set includes an 8-oz. bottle of Full Shampoo, an 8-oz. bottle of Full Conditioner, and a 3.7-oz bottle of Full Thickening Cream.  If you miss this opportunity, you won’t see Full Shampoo & Conditioner again until the Fall!

Why is Full Shampoo & Conditioner so revolutionary?

Typical volumizing shampoos overly strip hair with harsh, sulfate‐based surfactant systems, which does add texture and body but is damaging to hair and hair color.

Typical volumizing conditioners tend to weigh fine hair down by using oils and silicones to detangle, soften and smooth the hair.

• Full Shampoo completely cleans dirt, oil, and product residue from the hair without stripping it down. Even better, this unique sulfate‐free surfactant system builds into a rich lather unlike most sulfate‐free systems.

• Full Conditioner utilizes a blend of lightweight conditioners at optimal levels to add strength, softness and shine – without the weight. It offers superior detangling and smoothness without the use of any silicones, oils or heavy conditioners.

Watch this brand new kit in action all day today with Living Proof CEO Rob Robillard on QVC!

The No Frizz Shampoo was nominated under the Hair Care Product Prestige category while Full Thickening Cream was nominated under the Hair Styling Product Prestige category. The winners will be announced at the CEW Beauty Awards Luncheon on May 21, 2010.

The Cosmetic Executive Women, Inc. is a non-profit organization that aims to advance the professional growth and leadership development of women in the beauty industry. The CEW Beauty Awards recognize the most innovative beauty products of the year. They are voted by CEW members, industry professionals & experts in the field of beauty.

To check out the finalists all the other categories, check out the CEW website here!

When you go dancing, you overheat your body which causes you to sweat more. Couple that with the fact that alcohol stimulates your sweat glands and you can bet that your hair will definitely be damp by the end of the night (and it will most likely dry squashed against a pillow). Not exactly a pleasant sight.

The great thing about Living Proof No Frizz shampoo and conditioner is that it repels dirt particles so you won’t wake up the next morning feeling as if you’re hair is a complete mess. If you used one of the stylers, you can reignite your look with a couple of easy steps.

1. Rehydrate! Before you actually touch your hair or a comb, it’s important to remember that your body needs all that water it just lost. You’ll feel more refreshed and thus look more refreshed after some H₂O replenishment.
2. Flip your head over and tousle your roots and the rest of your hair with your fingers. When you flip your head back up, twist the ends around your fingertips to give it a more finished look. You’ll have instant volume and body in a matter of minutes.
3. Updos actually work better with hair that wasn’t just cleaned. They’re easier to manage and have more texture. Ponytails are also another good option. If you have bangs that don’t look as perfect as they did the night before, pull them back and secure it with a bobby pin.

What if you didn’t use a lightweight styler from Living Proof and used a combination of hairspray, mousse, gel, and/or pomade instead? Your hair might not be as clean as it was the day before but it doesn’t mean you’ll have to step out into the streets looking a mess.

A lot of the steps just mentioned will still work but it might be best to splash a little bit of water through your hair to reactivate the hold of those other stylers. If you quickly blow-dry your hair, it can also reactivate the products you put in the night before.

Dry shampoos are another option to clean your hair without water. If you don’t have dry shampoo handy, sprinkle a little bit of baby powder on your roots. Rub it in so it can absorb the oils and then comb it out.

Also, don’t be afraid of using men’s products in your hair. They were designed to have a stronger hold so it typically works the same. The big difference is that they are not as gentle to color-treated hair as women’s products.

So go out and party like it’s the end of 2009 and don’t worry about the morning after! Happy New Year from all of us at Living Proof!

A lot of you have been asking about our Jumbo sizes and frankly, who would blame you? The first time we launched our Jumbo sizes they were a huge hit (no pun intended) and they sold out incredibly fast.

Since then, people have been clamoring for more. So for our fans that have been waiting patiently, we are proud to say that we have just launched our Jumbo sizes once again! You can get an incredible 24-ounce bottle of your favorite No Frizz product right now at our website.

If you want a long lasting solution to frizz at a great value, head over here to get your Jumbo size product before they are all gone!

Your hair goes through a vast amount of stress in the cold, dry winter months. If you’ve noticed that your hair seems a lot duller and not as shiny as it used to be, that’s because the cold makes it harder for your hair follicles to secrete the natural oils that are usually found on your hair. Also, the warm, dry interior environment sucks all the moisture out of your hair, which provides the perfect conditions for static.

What can you do to make sure your hair stays as healthy as it can during these harsh months?

1. The most important thing you can do is condition your hair. Break out a leave-in conditioner once in awhile which also helps with split ends—they tend to pop up more when your hair is dry. The No Frizz Leave-In Conditioner may do just the trick!

2. It’s best to avoid heat styling your hair as much as you can. You’re drying your hair out when you use a blow dryer, curling iron, or flat iron so imagine how much that damages your hair when there’s very little moisture in the air? If you depend on heat styling your hair, think about getting a humidifier in your house. Also avoid using hot water when washing your hair—tepid water or better yet, cold water, is the best to temperature to keep your hair shiny and smooth.

3. Silicones, once again, come up as a culprit of most hair issues. Initially, it may seem as if your hair is shinier and smoother, but they can have a drying effect on hair. Luckily, Living Proof has no silicones in any of their products!

4. Be gentle when handling your hair. Use a wide-toothed comb or your fingers to break up tangles. Your hair is a lost more dry and brittle around this time so it’s important to not be too rough on it.

5. Wear a hat or a scarf! Both the sun and the wind can cause hair damage. The sun is actually closer to the earth during the winter so don’t assume you only have to worry about UV damage in the summer. Also, winds can cause tangles and snags in wavy and curly hair.

Thanks,

Rob, CEO

The answer was quite simple. We didn’t want to launch just any old shampoo & conditioner, we wanted it to be as revolutionary as our styling products. We wanted you to be blown away again. Some might say not easy with a shampoo & conditioner.

Well after a year in development, we got there. A shampoo & conditioner that is high performance without the use of sulfates or silicones. Both contain high levels of our proprietary anti-frizz active, PolyFluoroEster, which deposit during the washing process. So you get extraordinary humidity resistance (don’t we all need that right now) and because the products resist dirt and oil so you can actually wash less – isn’t that great.

So please enjoy the system and let us know as soon as you can what you think!

Rob, CEO