If you’re one of the many women born with limp, flat or lifeless hair you know that achieving a fuller, thicker style requires a cocktail of styling products. What you may not know, is why you should also be using a volumizing shampoo and conditioner to properly care for your hair type. Continue →

All day today on QVC, you will get the chance to purchase and try our newest innovation—the Full Shampoo and Conditioner duo! So what makes Full Shampoo and Conditioner different from other volumizing systems on the market today? Continue →

The Living Proof scientists that invented the breakthrough Full Thickening Cream, a CEW Beauty Award winner, went back to the labs and finished what they started: introducing to you the Full Shampoo and Conditioner! Continue →

We're absolutely thrilled to announce that two Living Proof products were named finalists for one of the beauty industry's highest honors, the 2010 CEW Beauty Awards! Continue →

It’s New Year’s Eve and you’re probably getting ready to go out and celebrate, but are you worried that you’ll wake up in the first morning of 2010 looking like you’ve been partying every night of the last decade? Depending on when (and where) you wake up, it’s good to know some tricks to put you back in tip-top form without all your resources nearby. Continue →

A lot of you have been asking about our Jumbo sizes and frankly, who would blame you? The first time we launched our Jumbo sizes they were a huge hit (no pun intended) and they sold out incredibly fast. Continue →

The holiday season has officially begun with Thanksgiving just around the corner. While most people worry about the vast amount of calories just waiting to be consumed this time of the year, the waistline shouldn’t be the only trouble area in mind. Continue →

Your favorite No Frizz Stylers are coming on 10/5 in enormous 24 oz sizes. To satisfy our most loyal No Frizz devotees we created a limited edition (only 200 of each!) jumbo size of each of our stylers ($95/bottle). The creams will each come in a special pump bottle and the sprays will be in a refill bottle so be sure to save your current No Frizz Styling Spray bottle. We expect to sell out quickly so check back on 10/5 to purchase quickly. The same No Frizz you know and love – just bigger!

We'll the big premiere for our No Frizz Shampoo & Conditioner is happening on Friday Night at 7 pm on QVC. Tune is to hear all about it and see how the products resist dirt and oil. You will be amazed! Also call the testimonial line if you've tried the products and love them! Love talking to people when I'm on air. Thanks, Rob, CEO

We like to refer to these two products as a labor of love for our scientists. When we first started introducing the No Frizz styling products to the press and to retailers out there, they kept saying - why don't you have a shampoo & conditioner? Then as all you fans out there learned how great the styling products were you too kept asking - why don't you have a shampoo & conditioner? The answer was quite simple. We didn't want to launch just any old shampoo & conditioner, we wanted it to be as revolutionary as our styling products. We wanted you to be blown away again. Some might say not easy with a shampoo & conditioner. Continue →