ShopSmart featured a survey that indicated 44% of women have had their mood affected by a bad hair day. What if that “bad hair day” just happened to be your wedding day -- when you need to look absolutely perfect? Continue →

We all know that Full Thickening Cream is the perfect way to plump up your fine, thin hair for a thicker, fuller look. Just today, The Style Bakery recommended Full to achieve thick, luscious curls like Lea Michele, one of the stars of Glee. One of the great benefits of Full is that it lasts all day, standing up to every element. Need to see it to believe it? We’ve got you covered. Continue →

The Living Proof No Frizz Restyling Spray keeps receiving rave reviews from beauty experts everywhere. This all-in-one solution delivers it all: detangling, static control, light hold, conditioning. Additionally, it can be used in many different ways. For example, here's how the Restyling Spray can get rid of bed head in a matter of minutes: Continue →

Here at Living Proof our team of scientists and stylists worked extraordinarily long and hard to develop six unique No Frizz formulas to address the specific needs of each hair type and style.  While each formula fights frizz equally, choosing and using the correct formula for your hair type and desired style will provide the best results: Continue →

Thinking about going on spring break? Traveling to another part of the world involves a lot more than just packing the right clothes for the right climate; it affects your hair as well. What should you watch out for? Continue →

One of the many traditions of St. Patrick’s Day involves dressing in green from head to toe. But what about dying your hair green? What are the risks and benefits of temporary hair dyes? Continue →

If you caught us on the Daily Grommet, you saw the host, Jules, get styled with a Full blowout by professional stylist and Living Proof co-founder Mitch DeRosa. Her short, flat hair was transformed into a beautiful, fuller, thicker bob. Want to know how he did it? Here are step-by-step instructions to style your short hair with Full! Continue →

Want step-by-step instructions on how to use Full? If you want a tousled, natural look that's full of body, follow these steps and fool your friends into thinking that you just came back from the beach! Continue →

When creating a beauty care product, there are a lot of variables that need to be considered. One of the most important is the scent. If something doesn’t smell great, you probably won’t be open to trying it. At Living Proof, our fragrances are custom blended by expert perfumers to augment the experience our technologies deliver. Continue →

A lot of us wash and style our hair in the evenings to try and save ourselves time the next morning as we dash out the door. Unfortunately, we all know that even if we’ve spent all night styling our hair to perfection, it rarely stays that way when we wake up in the morning. Dreaded bed head ensues - from little frizzies to full on bird’s nests. A lot of women try to solve this problem by rewetting their hair with water to try and quickly restore their style from the night before.  However, while this seems like it should do the trick it’s not really a solution. Water alone can dry out the hair leaving it dull and full of static so while wet hair may seem tamed and under control, your hair is back to being a mess by the time it dries. And, if you’re someone who tosses and turns at night, you know that water alone isn’t going to help with those tangles or frizzies that pop up due to the friction between your hair and your 200-thread-count pillowcase (we recommend sleeping on satin to help mitigate this problem). At Living Proof, our scientists wanted to see if there was a way to create a restyling product that actually refreshes your hair and allows you to restyle your hair better than water alone. They incorporated the frizz-fighting PolyfluoroEster molecule into this new formula and out came a spray that detangles, controls static, lightly rehydrates and brings your hair back to its originally styled form in a matter of minutes—without any oils or silicones. A true time-saving styler for women on the go! Try it out and let us know what you think. Hint: it’s great for a mid-day refresh too!