The 2010 Edison Awards were last night in New York and Living Proof left as the winner of the Bronze medal in the Consumer Packaged Goods – Personal Care Segment! Continue →

We're absolutely thrilled to announce that two Living Proof products were named finalists for one of the beauty industry's highest honors, the 2010 CEW Beauty Awards! Continue →

If you caught us on the Daily Grommet, you saw the host, Jules, get styled with a Full blowout by professional stylist and Living Proof co-founder Mitch DeRosa. Her short, flat hair was transformed into a beautiful, fuller, thicker bob. Want to know how he did it? Here are step-by-step instructions to style your short hair with Full! Continue →

We absolutely love it when we get customer feedback. Not too long ago, we received an e-mail from a woman in Missouri about her experience with Full Thickening Cream--it was so good just had to post it! Continue →

We’re incredibly excited to report that The Daily Grommet will be featuring Full Thickening Cream on their website this Wednesday starting noon 12 PM ET. Continue →

Oscar fever isn’t reduced to just one night—the entire weekend was filled with anticipation and excitement for the biggest night in the entertainment industry. This past Friday, CEO Rob Robillard headed out to Los Angeles for QVC’s ‘The Buzz on the Red Carpet’ special and it certainly was a special night. Continue →

Want step-by-step instructions on how to use Full? If you want a tousled, natural look that's full of body, follow these steps and fool your friends into thinking that you just came back from the beach! Continue →

This past Saturday, the Sephora at 711 Lexington in New York had a huge blow out event where customers were able to get their hair done with Living Proof Full Thickening Cream by a professional stylist for free! Continue →

Although Living Proof’s Full Thickening Cream only fully launched in January, it’s already garnering national attention—and not just from the beauty industry. Full has been named a finalist in the 2010 Edison Best New Product Awards under the Consumer Packaged Goods, Personal Care category! Continue →

Who doesn't want it all—especially when it comes to your hair! If you’ve stocked up on No Frizz and just purchased our latest breakthrough, Full, only one question remains: what do I use first? No Frizz or Full? The first thing to consider is what No Frizz product you're using. If you have been using the No Frizz Cream or Treatment, you could switch to a spray for the most weightless style. Full has some light conditioners in it as well so it isn’t necessary to use two creams at once. How your hair will look will differ depending on which you use first so you may want to try it both ways. Use No Frizz first followed by Full for the fuller, thicker look and feel. And the reverse, Full first then No Frizz for the best humidity resistance and frizz-free effect. Our best suggestion is to try it both ways and see what works best for you.  Everyone’s hair reacts differently to certain products and climates but as long as you take a chance and experiment, you may come up with a sure-fire hair regimen that leaves you looking fabulous with no time at all! If you have any questions or comments on how to use the product, please leave a comment or call our customer care service!