Tune in at 8pm ET for the CEW Beauty Insider Choice Awards show and find all your favorite award-winning beauty products (including Living Proof) in one place. We want to celebrate this special occasion with a special treat: for one day only, we’re bringing back Full Shampoo and Conditioner!

For just this day, you can purchase Full Shampoo & Conditioner on QVC with free standard shipping. The offer ends at 11:59pm ET. This will be your last chance to get your hands on this innovative duo until its official release this Fall.

Head over to QVC.com to purchase now or tune in tonight at 8pm ET!

Shampoos and conditioners prep the surface of the hair for styling by cleansing away dirt and oil. Conditioners leave your hair feeling healthy, soft and smooth.

Most volumizing shampoos typically contain a harsh surfactant system to over-cleanse or “strip” each hair fiber. This causes the outer layer of the hair shaft, the cuticle, to lift up – thereby creating texture along the surface. End result? Your hair feels (and probably looks) like straw.

In order to mask this dry feel, a lot of volumizing conditioners contain materials that coat the hair surface, such as silicones. These ingredients make your shower experience fantastic, but by the end of the day your hair will likely end up with back where it started – flat on your head!

That’s why we’re so excited to bring you Full Shampoo and Conditioner this Fall! Our scientists invented a shampoo and conditioner system that provides the optimal care for flat hair and perfectly preps it for styling, especially with Full Thickening Cream!

Full Shampoo cleanses the hair gently with a sulfate-free, non-stripping surfactant blend. Full Conditioner contains a light blend of conditioning ingredients that won’t weigh your hair down but provide excellent detangling. Just what flat, lifeless hair needs. The result? Hair perfectly prepped for styling– or on its own,  hair that’s clean and healthy, with movement, body, bounce and shine.

The hair is white because it no longer contains melanin. Because the white hairs are surrounded by other strands that still have pigment, the hair appears gray—salt and pepper is a much more accurate term.

Second, gray is neither more coarse nor more wiry than pigmented hair. It appears that way because we see the white hair in contrast to the (many more) pigmented hairs around it. The pigmented hair would look coarser if there were only a few against a background of white hairs.

In general, proper hair care techniques are imperative no matter how old you are or what color your hair is. Some people find their hair thinning as they age in which case, Full Thickening Cream has been very successful for those with thin, fine strands. If you color your hair to hide the grays, then you might want to consider using the Living Proof Leave-In Conditioner to keep it as healthy as possible.

Now that you know the truth behind “gray” hair, what other hair myths would you like us to tackle?

This is the 2^nd Annual Customer Choice Beauty Awards for QVC and the winners are decided by you, the voter! All you have to do is go to QVC.com and vote for you favorite products. The voting period ended on July 18^th but tune into QVC on Saturday, August 28^th to see if Living Proof’s Full Thickening Cream will win its categories!

Until then, check out the CEW Beauty Insider’s Choice Awards show on QVC on Tuesday, July 27^th where you can see the Living Proof products that brought in three awards back in May!

All day today on QVC, you will get the chance to purchase and try our newest innovation—the Full Shampoo and Conditioner duo! So what makes Full Shampoo and Conditioner different from other volumizing systems on the market today?

What fine, flat hair sorely needs is a shampoo and conditioner that creates body and volume without damaging the hair or weighing it down with heavy silicones or oils.

First, the Living Proof scientists developed the Full Shampoo that would features a new, sulfate-free surfactant system that completely cleanses the hair of dirt, oils, and product residue without the stripping that occurs with most sulfate-based shampoos.

Then the scientists created the Full Conditioner that uses a blend of lightweight conditioners at optimal levels to enhance softness and shine without the weight. It also detangles and leaves your hair looking and feeling smooth without the use of any silicone, oil or heavy conditioners.

Together, the Full Shampoo and Conditioner

• Cleanses without stripping
• Gently detangles your hair
• Conditions weightlessly leaving hair soft and shiny

In the end, your hair will look and feel fuller, thicker, healthy, and strong—beautiful results you can see across the room!

For just one day only, this new amazing duo will be sold as a part of a QVC special 3-piece kit for only $39.60, a $72.00 value! The set includes an 8-oz. bottle of Full Shampoo, an 8-oz. bottle of Full Conditioner, and a 3.7-oz bottle of Full Thickening Cream.  If you miss this opportunity, you won’t see Full Shampoo & Conditioner again until the Fall!

Why is Full Shampoo & Conditioner so revolutionary?

Typical volumizing shampoos overly strip hair with harsh, sulfate‐based surfactant systems, which does add texture and body but is damaging to hair and hair color.

Typical volumizing conditioners tend to weigh fine hair down by using oils and silicones to detangle, soften and smooth the hair.

• Full Shampoo completely cleans dirt, oil, and product residue from the hair without stripping it down. Even better, this unique sulfate‐free surfactant system builds into a rich lather unlike most sulfate‐free systems.

• Full Conditioner utilizes a blend of lightweight conditioners at optimal levels to add strength, softness and shine – without the weight. It offers superior detangling and smoothness without the use of any silicones, oils or heavy conditioners.

Watch this brand new kit in action all day today with Living Proof CEO Rob Robillard on QVC!

1. When using Full Thickening Cream, start with clean, damp hair.
   Squeeze a dime-sized amount of Full onto your fingertip. Once you dispense the correct amount, rub Full between your hands. (Reminder: Full is designed to provide thickness, not lift. So if you want to use a root lifter, you should apply that first.)
2. Spread it through your hair evenly, starting just beyond the roots and working down the hair shaft to the ends.
3. Use your fingers or a wide-toothed comb to make sure it’s evenly distributed throughout your hair.
4. After applying the product completely, we recommend using a round brush and a blow dryer to create a really full style.
   Starting at the roots, wind the round brush through your hair one section at a time, aiming the blow dryer under the brush to lift the hair as it dries. Gently pull the hair away from your head using slight tension to roll and thicken as you go.
5. Continue blow-drying small sections of hair until all your hair is dry and full.

Tip. Finding the right amount can take some experimentation. It is possible to use too much Full, so if your hair feels greasy, reduce the amount you’re using. If you don’t feel the thickening effects, increase the amount you’re using – a dime-sized amount at a time.

Where in the world is Living Proof CEO Rob Robillard? Right now, he’s in Canada for a big announcement: starting June 2^nd, Living Proof will debut on Canada’s The Shopping Channel!

Similar to QVC in the states, The Shopping Channel is Canada’s premiere home shopping channel. Make sure to tune in tomorrow at:

• 9 am ET, 12 pm ET, 3 pm ET, and 8 pm ET

for your chance to score some Living Proof No Frizz, Full Thickening Cream, and Hold Flexible Hairspray! If you have friends or family in Canada, spread the news. You can also watch it live on www.theshoppingchannel.com!

We couldn’t wait to launch on The Shopping Channel especially after reading reviews by bloggers such as Lydia Parafianowicz on Belen Echandia.

In the meantime, we have officially launched on their website—you can find us here: http://www.theshoppingchannel.com/category/beauty.do. We’re thrilled to give our neighbors up north beautiful results you can see from across the room!

Welcome the newest feature on the Living Proof website: “See the Difference”. This fun, new tool allows you to see exactly how Full stands up against touch, wind, hats, and time.

Popular beauty blogger, Moody Maria, blogged that her style using Full lasted for two-and-a-half-days!

Now you can see all this for yourself right here!