One of the many traditions of St. Patrick’s Day involves dressing in green from head to toe. But what about dying your hair green? What are the risks and benefits of temporary hair dyes? Continue →

If you caught us on the Daily Grommet, you saw the host, Jules, get styled with a Full blowout by professional stylist and Living Proof co-founder Mitch DeRosa. Her short, flat hair was transformed into a beautiful, fuller, thicker bob. Want to know how he did it? Here are step-by-step instructions to style your short hair with Full! Continue →

Oscar fever isn’t reduced to just one night—the entire weekend was filled with anticipation and excitement for the biggest night in the entertainment industry. This past Friday, CEO Rob Robillard headed out to Los Angeles for QVC’s ‘The Buzz on the Red Carpet’ special and it certainly was a special night. Continue →

Want step-by-step instructions on how to use Full? If you want a tousled, natural look that's full of body, follow these steps and fool your friends into thinking that you just came back from the beach! Continue →

Sephora is giving their Beauty Insiders a chance to win a Flip Camera and an assortment of Living Proof products through an exciting contest that allows you to showcase your creativity! Continue →

Notice anything different about Emily Blunt and Leona Lewis at the Golden Globes this past Sunday? Other than the fact that they both looked gorgeous, neither of them seemed all that worried about their hair despite the pesky rain. Continue →

We all love winter hats. They look adorable and they keep your head warm in the winter--what more could you want? Yet we all could live without the crazy static that causes us to go from looking like Rachel Bilson to Marge Simpson. The best way to walk through a winter wonderland without worrying about your look is to know the science behind Continue →

The holiday season has officially begun with Thanksgiving just around the corner. While most people worry about the vast amount of calories just waiting to be consumed this time of the year, the waistline shouldn’t be the only trouble area in mind. Continue →

In response to Stacie's question posted yesterday: Stacie, I love clients like you, they know their hair better than anyone. As I had previously mentioned, we created No Frizz Styling Treatment for Thick to Coarse hair just for your hair type. The treatment has an added wheat protein for hydration. Since we here at Living Proof haven't yet launched a purely hydrating product, (that blows away all the competition) I do encourage you to continue using whichever deep conditioning treatment that works best for you with your No Frizz product (see Rob's posting, Mixing No Frizz with Other Products). Continue →

Hi! I'm Mitch DeRosa, owner of Mitchell John Salon in Boston and one of the co-founders of Living Proof. Starting today, I'll be sharing some of my hair styling experience and how, coupled with some incredibly good science, you can improve your look, (and your hair's health) exponentially. It's really a privilege to share helpful tips about such an amazing hair product as No Frizz. When it was created, one of the first hair types we wanted to address was thick, extra-frizzy hair. I found that if I was trying to straighten shoulder length hair and humidity protection was a must, I'd use about two dollops of product, a ½ dollar in diameter of frizz solution for medium to thick hair and work it through the hair with a comb, you can also use less product to smooth the hair but, to get great protection from humidity, you must create a seal on the strands. This requires a sufficient amount of No Frizz. Although this may seem like too much product, it's really not! It won't weigh the hair down or be greasy, I promise. Next, I would take the heavy moisture out with a blow dryer and then start smoothing the hair with either a natural bristle round brush or a Mason Pierson type brush. If my clients are looking for an ultra-sleek finish, I overlay the "straight making styling spray for fine to medium hair" and flat iron the head, section by section applying a few fine sprays to each section. The result: incredibly smooth, shiny, head of hair that won't frizz up, even in high humidity. In the coming weeks I’ll be blogging about a host of issues, if there are questions about No frizz, Living Proof or any other hair related topic please ask away! M.d. Learn more about Mitch on the Living Proof website or on the blog's Team page.