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Shop products.
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Blocks humidity without silicones or oils for weightless frizz control.
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Flexible micro-point technology that creates fuller looking hair that won't fall flat.
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- How to use.
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Get the most out of No Frizz with How-To videos, FAQs, and step by step instructions
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Get the most out of Full with How-To videos, FAQs, and step by step instructions
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Community.
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Blog.
Share a testimonial or photo, read styling tips or chat about a beauty concern.
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About us.
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Read our story.
At the heart of Living Proof's work is a driving desire to break new ground in beauty.
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Visit our labs.
See our scientists at work solving every day beauty concerns.
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Meet our team.
We're an eclectic team of founders, scientists and industry experts.
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The buzz.
Catch Living Proof in the press and read what's hot.
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Customer service.
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Customer service.
How can we help? We'd love to hear from you and welcome you to contact us.
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Where to find us.
Order directly from us or check out our retail partners.
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The buzz.
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The Doctors
Living Proof No Frizz is featured on The Doctors, a television talk show that focuses on a range of health care and beauty issues.
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O Magazine
Kate Sandoval of O Magazine writes, "Not only do I no longer get frizzy, but there's an added benefit: The nongreasy coating repels oil and dirt, so my hair stays cleaner longer. Which means I can skip a day between washings and be frizz free."
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Allure
The big beauty breakthroughs. This year new ingredients prevent frizz, keep lips glossy for hours, and fight lines and wrinkles.
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More – Sexy, Healthy Hair - at Every Age – March 2010
More names Full Thickening Cream an "innovative new product that can help you feign fullness."
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Women's Health - The Best New Beauty Inventions - March 2010
Women's Health describes Full as a "truly hair-raising idea" and the best new product for fine-haired women to "create soft-lively styles."
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Lucky - Look We Love: The Faux Bob - March 2010
Lucky lists Full Thickening Cream as a must have product to get a "romantic and polished all at once," look.
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US Weekly - How to Get an A-List Hairstyle - March 8, 2010
Celebrity stylist Laini Reeves uses Living Proof’s No Frizz, Wave-Shaping Cream for Emily Blunt's "boho waves" look at the Golden Globes.
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Elle Canada - Ice Picks - February 2010
Elle Canada names Living Proof Full Thickening Cream as a winter prescription for perfect hair.
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Latina - Luscious Locks - February 2010
Latina magazine describes how Full Thickening Cream “provides a flexible layer that makes hair look and feel thicker.”
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Upscale - Pro Picks - February 2010
Nina Hemphill Reeder, Assistant Editor of Upscale, raves, "With the shampoo, conditioner, and leave-in conditioner, I was able to get my roots straighter and tame the fly-aways longer."
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Elle - Blow Up: With the help of MIT Scientists, Big Hair is Back - February 2010
Elle features Full, one editor who tried the product reports “Bardot-worthy, driving-with-the-top-down bounce lasted a miraculous 36 hours—with zero crunch.”
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Bride - Top Jobs - February 2010
Bride lists Living Proof No Frizz Styling Treatment as a must have product to "creating and maintaining a successful style" for your wedding.
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Wallpaper* Magazine - 2010 Judges Awards - February 10, 2010
Wallpaper names Living Proof’s No Frizz line a contender for a 2010 Judges Award in the Best New Grooming Product category.
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Wallpaper* Design - 2010 Design Awards January 2010
Living Proof's product design is a 2010 Design Award Nominee for its "simple grey and white vessels [that] make their frizz-control intentions clear from the start."
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WWD - Beauty Biz - December, 2009
Winner of the 2009 Breakthrough Product of the Year award in the Hair category
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Jezebel - Frizz Be Gone - December, 2009
Living Proof's collection of No Frizz Shampoo, Conditioner, and Leave-In Conditioner is called the "definitive hair care regiment for frizzy coifs."
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Allure Magazine - Best of Beauty - October, 2009
Winner of the Best De-Frizzer in the 2009 Best of Beauty Awards.
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Elle Canada - Elle Hair News - October, 2009
Elle Canada recommends using Living Proof No Frizz to recreate one of fall's hottest looks: the dishevelled updo.
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More Canada - Hot off the Shelf - October, 2009
Living Proof is described as "smooth operator" in taming frizzy hair and as a "curly head's best friend""
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Us Weekly - Fall Hair Trend Report - September, 2009
Us Weekly recommends Living Proof No Frizz Leave-In Conditioner if you want to "ensure that a Rapunzel style looks ravishing rather than unruly."
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The Doctors - Women’s Biggest Body Complaints Solved! - November, 2009
Eric Spengler, our head of Research & Development, shares the benefits of the No Frizz technology on The Doctors, a television talk show that focuses on a range of health care and beauty issues. Even better he demonstrates the incredible ability of our No Frizz Shampoo and Conditioner to resist dirt and oil making it possible for you to go longer between washes.
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Marie Claire - Behind the Scenes: Model Behavior - October, 2009
Take a sneak peak behind the scenes of TV show Models of the Runway to see what beauty products are being used (Hint: No Frizz Wave Making Treatment!)
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Allure - Best of Beauty - October, 2009
Living Proof's No Frizz wins Allure Magazine's prestigious 2009 Best of Beauty award.
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Us Weekly - Fall Hair Trend Report - September 21st, 2009
The Fall Hair Trend Report features Living Proof's No Frizz Leave-in Conditioner.
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Life & Style - Life & Style Beauty Awards 2009 - August 31st, 2009
No Frizz wins a Life & Style Beauty Award and is named a Healthy Hair Must Have.
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Ok! Weekly - Tousled Summer Tresses - August 17th, 2009
Pump up the volume with waves that are full of texture with No Frizz Wave Shaping Spray.
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Allure - Beauty 101: Frizz-Free Hair - June, 2009
Living Proof's No Frizz Styling Cream is recommended for diffusing curls. As an anti-frizz cream, "it's better than sprays or serums."
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Lucky - $15 and Under - July, 2009
Living Proof's No Frizz is "a rich, buttery repairing treatment that's particularly amazing for thick hair".
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InStyle - Best Summer Ever! - July, 2009
Wave Shaping, Curl Defining No Frizz Styling Cream is named the solution to "frizzy messes" for normal/wavy hair.
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Cooking Light- Easy Care for Summer Hair - July, 2009
Wave Shaping, Curl Defining No Frizz Styling Spray keeps curls "poof-free" and can be used to finish off a curly style.
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ABC's Good Morning America - Bye-Bye Bad Hair Days: How to Fight Summer Frizz - July 13, 2009
Big breakthrough of the year, No Frizz protects from frizz, adds volume, and repels dirt (just like contact lens). Bettery yet, it works on all types of hair.
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The New York Times - Can Ulta Muss Up Sephora's Makeup? - July 23, 2009
Living Proof is named as one of the niche brands carried exclusively by Sephora.
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Glamour - Your Beauty Questions, Answered - August, 2009
Living Proof's Straight Making No Frizz Styling Cream won't weigh hair down or make hair look "gloppy", while locking out 'fuzz-inducing moisture'.
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Elle - Beauty Editors' Secrets - August, 2009
Elle assistant Janna Johnson claims that no one has to know about her wavy, frizzy hair compliments of Living Proof's No Frizz Styling Cream.
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Ladies' Home Journal - Summer Hair Repair - August, 2009
Living Proof's No Frizz is listed as one of the best products for curly hair.
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New Beauty - Experts Reveal How To Get Sexy Curls - Summer, 2009
Living Proof's No Frizz is featurd as the frizz fighter for frizz-defying curls. Wave Shaping, Curl Defining Spray "redefines waves and curls and adds shine."
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Ok! Magazine - Beauty Rx - June 15, 2009
Banish frizz. Spritz on Living Proof's Straight Making No Frizz Styling Spray for fine to medium hair and humidity won't stand a chance.
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Houston's 39 News - Mia's Style File June 8th, 2009
Style and beauty expert Jenn Falik talks to Mia about some the best products for summer and calls No Frizz, "life changing."
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360 West - Fight the Frizz - June, 2009
360 West editors found the No Frizz styling line to provide "frizz-free compliment-generating hair that is definitely softer than our results using any silicone product."
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Vegas - Eternal Sunshine - June, 2009
Vegas magazine recommends a handful of their favorite moisturizing products to protect hair from sun, chlorine, coloring or styling damage. Living Proof's Wave Shaping, Curl Defining No Frizz Styling Cream is amongst the recommended products.
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Allure - Beauty 101 Frizz-Free Hair - June, 2009
Allure recommends using anti-frizz creams on curls. Living Proof's No Frizz Styling Cream is recommended to achieve frizz-free curls when styling hair with a diffuser.
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Good Housekeeping - Six Beauty Shortcuts - June, 2009
Living Proof products were tested by the Good Housekeeping Research Institute. Over half the women said Living Proof prevented frizz and improved the look and feel of their hair more than their current product.
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Star Magazine - Star Beauty Awards 2009 - May 25, 2009
Living Proof No Frizz Styling Spray wins Best Hair Product in the Defrizzer Category. Why it wins: This frizz-banisher is revolutionary: Unlike most tamers it doesn’t contain silicone – an ingredient that can weigh hair down and make it greasy. The best part? It really works!
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O, the Oprah Magazine - We Solved Frizz - May, 2009
Kate Sandoval of O Magazine writes, "Not only do I no longer get frizzy, but there's an added benefit: The nongreasy coating repels oil and dirt, so my hair stays cleaner longer. Which means I can skip a day between washings and be frizz free."
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Marie Claire - Let's Get This Straight - May, 2009
These tools help get curls and waves in line at home. Living Proof's No Frizz Straight Making Treatment is featured.
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Modern Bride - An End to Frizz - May, 2009
Can an MIT professor leading a team of researchers come up with better beauty products? That's the thinking behind new beauty company Living Proof. First out of their lab comes No Frizz.
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Health - No-Blow-Dry Cuts! - May, 2009
Looking for a low-maintenance new 'do? Steal these celebs' wash-and-go styles. For unencumbered curls like Alicia Keys try Living Proof's Wave Shaping, Curl Defining No Frizz Styling Cream.
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Self - 2009 Healthy Beauty Awards - May, 2009
Living Proof's Straight Making No Frizz Styling Cream is named Best Straightening Product in the 2009 Healthy Beauty Awards.
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InStyle - At the Cover Shoot - May, 2009
Hair pro Ward Stegerhoek needed only one product to make Jennifer Garner's locks lovely: Living Proof's Wave Shaping, Curl Defining No Frizz Styling Spray.
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The Today Show - The Best in Beauty - May, 2009
Carlotta Jacobson, president of Cosmetic Executive Women, talks with Ann Curry about CEW Beauty Award Winner Straight Making No Frizz Styling Cream by Living Proof.
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InStyle Hair - Your Best Blowout Ever! - Spring, 2009
Living Proofs Straight Making No Frizz Styling Spray is named one of six ways to extend the life of your blowout.
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Fox News, Fox & Friends - Mother's Day Makeover - May 3, 2009
Tara Kraft from Star Magazine recommends using No Frizz for a gorgeous blowout at home in a Mother's Day Makeover segment featuring products that are all under $35.
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CEW 2009 Beauty Award Winner - May, 2009
Living Proof's Straight Making No Frizz Styling Cream for medium to thick hair wins the CEW 2009 Beauty Award in the Prestige Hair care Category. The CEW Beauty Awards are voted on by over 4,000 women in the beauty industry. As beauty's highest honor, the Awards recognize the most innovative and top performing products of the year.
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WWD Beauty Biz - Fast-Forward - Apr 10, 2009
One of the biggest success stories in prestige hair care is Living Proof, a company backed by venture capitalists that taps the knowledge of professors at MIT to address some of beauty's biggest challenges.
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Arizona Daily Star - Say Goodbye to Frizzy Locks - Apr 25, 2009
Living Proof's No Frizz Styling Spray (both for straight styles and wavy/curly styles) is featured as a giveaway from the Arizona Daily Star.
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Shape - Editor's Pick - Apr, 2009
One giant leap for your locks. Living Proof's No Frizz - a line of fuzz busters developed by a team of scientists from MIT - featuring a new molecule, PolyfluoroEster, that blocks humidity and keeps your do from taking on that Brillo pad look in inclement weather.
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Family Circle - Frizz Fix - Apr, 2009
MIT braniacs-turned-beauty-pros may have found the cure for bad hair days. Living Proof's No Frizz Straight Making Cream is featured.
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Fitness Magazine - Finally! Shinier, Sexier, Softer Hair - Apr, 2009
Choose silicone-free products (such as Living Proof No Frizz Styling Sprays). Otherwise, the clingy ingredient can be difficult to remove with shampoo, leaving behind a dulling film.
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Genlux Magazine - Beauty in the Bag - Spring, 2009
No Frizz by Living Proof smoothes the hair with a fine, lightweight coating that stays put.
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Life & Style - Hair Fact or Fiction? - Apr 27, 2009
The new buzzworthy ingredient is PolyfluoroEster, a recently discovered compound that forms a tight, micro-thin shield around the hair to block out humidity and ensure that locks stay sleek and smooth.
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The Boston Globe- Call Him the Frizz Fighter - Apr 2, 2009
One Langer invention is creating a stir in the beauty world. It's called PolyfluoroEster, and the molecule is the basis of a new line of products that Langer and his scientific team have created for Cambridge company Living Proof.
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Lucky Magazine - High Tech Frizz Miracle - Mar, 2009
No Frizz is featured as a "high-tech frizz miracle" Lucky calls "particularly awesome."
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Harper's Bazaar - 26 Beauty Buys That Work - Mar, 2009
Frizz Eliminator. Even on the hottest, most humid days Living Proof Straight Making No Frizz Styling Cream keeps strands smooth and shiny.
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Allure - Hot Stuff - Mar, 2009
Living Proof No Frizz Wave Shaping, Curl Defining Spray. This fast-drying spray leaves the wiriest of curls glossy and defined - even when they air-dry, while the No Frizz Straight Making Cream gives hair a smooth, flatironed look that resists static and humidity longer than a salon blowout.
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WWD - Beauty Biz - Mar, 2009
A groundbreaking new discovery could mean the end of frizz as we know it. Living Proof's No Frizz Straight Making Styling Spray is featured.
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CBS - The Early Show - New Products for Old Problems - Mar 31, 2009
Kristin Perrotta, Beauty Editor at Allure Magazine says of No Frizz, "works beautifully and doesn't weigh hair down."
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Life & Style - What The Stars Are... - Mar 30, 2009
What the stars are defrizzing with. Amanda Bynes can say bye-bye to bad hair days! She's a fan of Living Proof's line of products, which promises to keep unruly locks at bay.
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Channel 7 News Miami - Get it Straight! - Mar 12, 2009
Style expert Gretta Monahan demonstrates how to achieve the perfect Straight Making No Frizz blow out and declares, "Living Proof stood up to the test!."
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Nature - Being Bob Langer - Mar 4, 2009
Dr. Bob Langer and Living Proof are featured in Nature, the prestigious international weekly science journal.
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The Today Show - Today's Beauty Feature - Mar 2, 2009
No Frizz is featured on the Today Show, with beauty expert Jenn Falik explaining, "this is a life changer."
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The Dallas Morning News - A Cure for Frizz? - Mar 2, 2009
Staff writer Tracy Achor Hayes writes, "It delivers what it promises. And that's a heck of a lot more than most miracle products."
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Star Magazine - Winter Hair Rx - Mar 2, 2009
Silicone-free, this product is revolutionary in fighting fuzzies! Living Proof's Straight Making No Frizz Styling Spray is featured.
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Prevention - The Future of Frizz Fighting - Feb, 2009
There's a new weapon to keep your hair smooth and looking young. PolyfluoroEster, an antifriction agent used in medical devices, was recently discovered by a group of MIT researchers to protect hair from poof-causing humidity without leaving locks limp.
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More - Anti-Aging Haircare - Feb, 2009
"After 40, your locks get finer and frizzier, and the scalp is drier," says trichologist David Kingsley, PhD. Combat all three with these. Living Proof's No Frizz Styling Treatment is featured.
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Us Weekly - The US Buzzzz-O-Meter - Feb 16, 2009
Living Proof. So long, frizz! Denise Richards and Nicky Hilton adore this line of tress-tamer hair products created by MIT scientists.
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Us Weekly - VIP Scene - Feb 9, 2009
Denise Richards getting her hair blown out at the Living Proof No Frizz salon during Sundance.
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Life & Style - Spotted at the Sundance Film Festival - Feb 2, 2009
Eliza Dushku and Ryan Cabrera picking up some No Frizz hair cream at the Living Proof salon.
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OK! Magazine - Spotted at Sundance - Feb 2, 2009
Spotted at Sundance. Ashley Judd getting a blowout with No Frizz products at the Living Proof lounge.
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Esteemed Edison Award Finalist - Feb, 2009
No Frizz is a finalist for the "Edison Best New Product Award 2009". The Edison Awards are among the most elite acknowledgments of excellence in new product development and in services that are technologically innovative, successful in the marketplace, and have societal impact.
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InStyle - Beauty Deals & Steals - Feb, 2009
Created by MIT scientists, this cream tames frizz and mends split ends without weighing hair down. Genius! Travel size No Frizz Straight Making Cream by Living Proof is featured.
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Latina - Who Wants Frizz? - Feb, 2009
No one. That's why this breakthrough is so remarkable: Living Proof's No Frizz is a new antifrizz line researched and created by a team of scientists led by an MIT professor (and you thought you took frizz seriously).
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Marie Claire - Toss/Try/Buy. What to spend your money on this month - and what to skip - Feb, 2009
Save yourself the pre-trip salon blowout with Living Proof No Frizz Styling Spray. No Frizz by Living Proof is featured as a "Try."
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Boston Magazine - Coming to a Sephora Near You: MIT-Engineered Hair Care - Jan, 2009
Boasting major cosmetic as well as scientific breakthroughs, Living Proof has big ambitions: nothing short of eradicating bad hair days, restoring consumer faith in beauty advertising, and, while they're at it, shaking up an entire industry.
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Star Magazine - Sundance Swag & Suites - Jan 28, 2009
Though conditions weren't the best for hair, revolutionary new beauty company Living Proof - with its frizz-fighting hair products - was there to eliminate bad hair days. Mane masters Ward Stegerhoek and Louise O' Connor gave blowouts to Ashley Judd, Eliza Dushku, Nicky Hilton, and other lucky visitors in their suite.
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Vogue Japan - Beauty Around the World - Jan, 2009
No Frizz by Living Proof is featured in Beauty Around the World
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People Style Watch - Beauty Q & A - Jan, 2009
Looking for the latest buzz? Get the inside scoop from our expert Holly Carter. No Frizz by Living Proof is featured in Beauty Q & A.
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W - Good Hair Days - Dec, 2008
Engineering professor Robert Langer created a polymer-based cancer treatment, and somewhere along the way he found the molecule he was working with could tame frizz.
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Us Weekly - Get an A-List Blowout - Nov 3, 2008
Living Proof No Frizz Wave Shaping, Curl Defining Styling Cream makes your blowout last longer.
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ABC Eyewitness News - Allure Magazine's Beauty Breakthroughs - Oct 13, 2008
No Frizz is featured as an Allure Best of Beauty Breakthrough.
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The Today Show - Allure Magazine's Best of Beauty Winners - Oct 3, 2008
No Frizz is featured as an Allure Best of Beauty Breakthrough.
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Allure - 2008 Beauty Breakthroughs - Oct, 2008
The big beauty breakthroughs. This year new ingredients prevent frizz, keep lips glossy for hours, and fight lines and wrinkles.
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WWD - Living Proof Aims to Banish Frizz - Sep 19, 2008
Put a well-known scientist from the Massachusetts Institute of Technology in the same room with a group of venture capitalists, and what do you get? Living Proof, a company searching for the solution to frizzy hair and other vexing hair problems.
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New York Post - Brains for Beauty - Sep 10, 2008
MIT professor Robert Langer may have received more than 150 awards for his work - including the 2008 Millennium Prize, the world's largest tech award - but you can put some of his most innovative work on your head right now.
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